Yesterday we talked about the #1 reason why most entrepreneurs put up with sucky clients – believing lies.
Today, we’re talking about Reason #2:
Sucky Clients Root Cause #2 - Living by the expectations of others.
Maybe you’re chasing that coveted “six-figure business,” so you’re willing to do whatever the gurus tell you in order to achieve success. If “this is the way it’s done,” why wouldn’t you do it, right?
But, perhaps, you’re chasing THEIR version of success, and not your own.
In Bye Bye Sucky Clients, I tell the story of Kelsie, who was in a mastermind group where she was expected to do high-ticket sales, even though she hated it. But she paid a lot of money to be in the mastermind, and she wanted to be “coachable” (sound familiar?), so she did what they said.
She hated the service delivery and wanted to vomit every time she got on a discovery call.
She was miserable and broke until she stood up for her OWN vision of success and ditched the high-ticket offer for a low-cost membership program that excited the tar out of her. Only after that did she add zeroes to her bottom line, love the work she did, and love the clients she worked
with.
And here’s the other side of that coin. I KNOW you’ve heard the philosophy that low-ticket customers are the most demanding, most draining, and least committed clients. You want clients who are COMMITTED to their transformation, and that means they must have (financial) skin in the game, right?
But what if you LOVE working with beginners who may have strong motivation and a slim budget? Should you give up what you REALLY want to do because of someone else’s opinion?
That’s why the Bye Bye Sucky Clients Ideal Attraction Formula starts with defining what YOU want out of your work and your clients. It’s a me-first approach that your desires and preferences at the forefront. After all, it’s your business, . Why not do what you LOVE?
It should light you up and excite you and energize you.
How is your work and your ideal client avatar shaped by the expectations of other people?
Next time, we’ll talk about Reason #3 that you put up with sucky clients.
It's free and on demand - but only until Saturday! No opt-in required.
In this 41 minute masterclass, I lay out my entire Bye Bye Sucky Clients Ideal Attraction Formula so you can say "bye bye" to clients who drive you crazy, and "hello" to clients you LOVE to work with.
