Hey, Beautiful!
Over the past few months, my kids and I have developed a new bedtime routine. I snuggle up with one of them at a time, and we watch a few minutes of Instagram reels.
Mostly pets, dancing, and singing, with some ballroom and penguin reels thrown in for me, of course 😉
While I love the painting and other original content on Instagram, I find most of the reel creators to be little more than copy cats. Different people doing the same dances to the same music. Singing the same multi-layer songs. Booping their pets' noses to the same rhythm over and over again.
It gets tiresome. I crave originality.
And so do your clients.
They don't want you to be a boring copy cat of every other entrepreneur - using the same pastel lay-flat graphics with gold glittery script fonts (you know the ones I'm talking about!), giving the same stale "advice" they've heard a million times, or using the same tired marketing phrases (Build a six figure business! Uplevel your life! Manifest the whole entire universe for your own personal benefit!)
OK, maybe that last one's a bit of an exaggeration, but you get my drift...
Your clients want YOU. With all your quirks, all your weirdness, all your glorious uniqueness. And yes, even your flaws.
There are too many copy cats in this world already. So don't be a ditto dog. Be you.
Where can you stand out this week in your business? Where can you let your personality and individuality shine?